about dana

Baseball Mom

Sales Education Consultant

Amateur Ebay Seller

My business took off and i noticed that I had a system that worked...

When I had my son, I was a middle school Spanish teacher. For many reasons, I wanted to work from home so I could be home with him.

I decided to "try" being a travel agent. I had no business background and had no education in how to do all this.

So now, after 13 years, I am breaking down the language of sales and marketing for other travel agents.

My experience as a teacher has made it easy to break it down for others so they can see sales they never could've imagined.

I design programs for agents who want to see growth through coaching, my Sales Playbook Course and toolkits.

Agency owners often want to create education programs. However, the overwhelm of running an agency along with bookings, they lack the time to develop curriculum. I help them by designing programs for both their experienced and new agents.

Career timeline

My Career

2013.... Signed my first contract and figured things out as I went along

2017... Began mentoring new agents and developed a new agent orientation program with host agency

2020... Earned my CTA (Certified Travel Associate) and CTIE (Certified Travel Industry Executive) through the Travel Institute

2021... Launched my consulting company's first program for travel agents: The Sales Lab

2022... Introduced my New Agent Education portals and Sales Playbook course

2023... Introduced my Business Plan and Email Writing Challenges for the New Year

2026... Earned my VTA (Verified Travel Advisor) through ASTA