Business Accelerator

The Sales Lab helps travel agents go from overwhelmed, stuck and hesitant to confident, marketing with clarity, and gaining sales momentum.

Is your marketing strategy "posting and hoping?"

Most agents post when they remember, send emails when they have a promotion to send out.

They hope the right people will see their email or message and request a quote.

You and I both know that hope is not a good business strategy.

Stand out in a sea of agents all saying the same thing with the marketing formula from the Travel Agent Sales Lab

Hi there, I'm Dana

Since 2017 I've been teaching sales and marketing to travel agents.

Throughout my career as an agent I've paid attention to what works and what doesn't in terms of building my client base to over 800 clients since 2013 and to keep them coming back.

And through it all, I've discovered the subtle nuances in marketing that make a big difference in sales numbers.

I wanted to take everything I had learned in growing my successful business and break it down for other agents to replicate.

That is what brought about the creation of the Sales Lab Business Accelerator Membership.

And the results speak for themselves.....

Hear from current Sales Lab members

Do any of these sound like you?

If you are a travel agent who wants to take the business you've started and stop doing ALL the marketing things and focus on the exact messaging that will bring in more of the business you want.
OR you are overwhelmed and stuck and want to be confident and market with clarity
OR you are a new agent and want to learn how to grow your business step-by-step

I developed the Sales Lab membership to make it easy for agents who would benefit from the lessons I've learned in growing my business and also hold them accountable to implement what they learn.

The Travel Agent Sales Lab can help!

What is the Sales Lab Business Accelerator?

The Sales Lab is a group coaching membership that gives you clarity and confidence to market specifically to your ideal client, turn leads into sales, and see more commission checks in your bank account.

The Sales Lab makes more commissions easy with:

Time-saving templates released monthly that bring in leads and help close sales
Support through 2 Zoom sessions per month
Monthly challenges that incentivize you to implement what you learn

"The confidence I gained in my social media skills helped make my client group. referral and rebook sales grow tremendously.

I knew what to post to this specific (and somewhat captive) audience to make them want to travel more and travel in a way that helped me direct them to my preferred products."

Tara M.

Travel Agent

Founding Member, TA Sales Lab

This was a total game changer for me.

It helped with social media things that were not Disney related and learned about the power of email.

Since joining the TA Sales Lab I have doubled my sales and earned business director status for my agency.

Jeanna K.

Travel Agent

TA Sales Lab Group Member

"My sales not only have grown, but I've been much more efficient as an agent. Dana has introduced me to making my career easier for me. With her training, I've come to love the other aspects and to make those other aspects easy for me and fun for my guests. It's so much more than social media assistance. And, the accountability to the others is what keeps me going (but no one says anything if you don't check the done button-there's no pressure at all)."

I will be renewing Dana's services for next year also.

Monica H.

Travel Agent

TA Sales Lab Group Member

Here's What You Get With The Travel Agent Sales Lab

You can't meet new goals without challenging yourself.

The reason why many do not reach goals is because they are doing the same things expecting a different result.

We need to do something different that challenges us.

It's hard to challenge ourselves. This is why I created the Sales Lab.

In the Sales Lab, each month I challenge you to a new growth goal to complete by the end of the month.

Templates make doing something different easy.

You don't have a lot of time.

These templates allow you to quickly and simply touch base with past clients.

Support from me on Zoom twice a month.

There are so many quick fixes out there for marketing and sales.

I try them and figure out what works and what doesn't and then I teach you step-by-step how to use the new strategy or tool in your business in our monthly training Zoom.

Learning is great, but the time you spend learning a new skill is wasted if you do not use it in your business. During group coaching, it's an open forum to talk about what you are implementing or trouble shoot something that is causing a roadblock.

On-Demand Trainings in the Hub

You might want to learn something like how to use ChatGPT or IG Reels in your marketing.

The Sales Lab Hub contains over 45 videos that you can search through to get instruction in anything in sales and marketing 24/7.

Every single session is recorded and saved in the hub.

It is searchable and easy to find topics.

And Get These Incredible Bonuses

Bonus #1

Mindset Moments

Twice a month, on Zoom, I give you a 10-minute pep talk. During these sessions, I share strategies to help you get out of your own way and keep moving towards your goals.

Bonus #2

Post Idea Calendar

Receive a post idea for every weekday of each month along with prompts for ChatGPT and post power words.

To increase your sales you have options, but only one makes sense

If you think about all the ways you can learn about marketing and sales...

Apply to business school and earn your MBA (at a cost of thousands of dollars)
Hire a sales coach to personally teach you everything I'll teach you (at hundreds of dollars an hour)
Learn from the school of hard-knocks and try to figure everything out on your own (costs time and money not gained from commissions )

I mean you can do these things if you wanted to, but I am pretty sure that none of them come with a money-back guarantee.

But the Travel Agent Sales Lab does.

You know, I understand that you may been burned by flashy promises before, but I want you to know this.... that is not who I am. I pride myself on my reputation both as a travel agent and an educator. I stand behind what I teach and the same goes for your investment in this membership.

You're backed by my 30-day Guarantee

If you join and you're not satisfied with the program, within 30 days of your sign-on date and I'll gladly issue you a refund.

For full cancelation details, click here.

"I have definitely grown in confidence on social media, and I started utilizing other forms of reaching my clients, such as vendor events, live video events, and email marketing!

I've started my 2024 sales off by earning 50 percent of my TOTAL 2023 sales in only one month!"

from Monica S., a current Sales Lab Member

So Let's Recap...

Here's What You Get With The Travel Agent Sales Lab Membership.....

Monthly Sales Lab Program

You'll get the monthly growth guide, goal and challenge. The monthly live training and group coaching on Zoom. New time-saving templates each month and the library of all coaching calls.

$100/mo.

Sales Lab Community

Private Facebook community to ask questions, gain support and be held accountable to growing your sales.

Priceless

BONUS Mindset Moments

Pep talks and strategies to help you get past setbacks.

$25/ mo.

BONUS Post Idea Calendar

Have an idea for every weekday of the month, each month.

$10/ mo.

Total Value: $135/month

Your price: $45/month or ~~$450/year~~ $297/year

Black Friday Sale expires 12/3/24

Monthly membership: $45 per month or get 5 months free with annual subscription of $297 with the Black Friday Annual Sale, the special price expires on 12/3/24

Your rate is locked in as long as you stay an active member.

If you have any questions about the membership, email me.

I'm happy to help: dana@gutsgritgoals.com

Meet your agent educator

Dana Zificsak, CTA, CTIE

There is a lack of fundamental sales and marketing education for travel agents. Additionally, there is no shortage of quick fixes advertised. I believe in good old fashioned relationship marketing and that's what I use as the basis of this program.

With a combination of 11 years experience in the industry and my background as a teacher, I take sales and marketing strategy and break it down into doable steps so that you can not only learn but implement what is learned.

FREQUENTLY ASKED QUESTIONS

Q: What if I don't have enough time to do the work?

Answer

I know it is hard to find the time to do anything, but do you find the time to scroll on your phone? If so take 20 minutes of that a day and work on your business by doing the Sales Lab work.

Q: I do not know if I want to spend money on my business.

Answer

Just 1 good booking would cover the yearly fee.

The value in this program is in that you are getting the benefit of a business coach for a fraction of the cost.

At less than $12 a week you are making an investment in your business. Do you stop at Starbucks twice a week? Take that money for one month and see how you like this. You can cancel at any time.

If now is not the time, I wish you all the best and will look forward to working with you in the future.

Q. I don't have enough followers or clients, will this work for me?

Answer

Even if you have just 25 likes on your FB page, if you put all 25 of those people in a room it would feel like a lot.

It's not the size of your client book or page likes that matter. It's your commitment to connect with your audience and provide value consistently.

Am I locked in for a whole year?

What if I do not like the program?

Let's talk about guarantees. Can I guarantee you'll have instant success and make a million dollars? No. No one can.

Can I help you set up solid foundations and fill some of the holes in your business? Yes. With this program you get what you put in. The steps are simple, but the process can be hard.

But I want you to be successful and happy with the purchase. If you do the work, and you're not satisfied with the program, simply email dana@gutsgritgoals.com within 30 days of your sign-on date and I'll gladly issue a refund.

If you would like to cancel your monthly subscription, You may request to do so at any time. However, please note that in order to avoid being charged for the next month, You must notify the Company of your request to cancel at least 1 business day before your next bill date. Once I process your cancellation request, you will no longer be charged. Payments for the next billing cycle will not be refunded, so please make sure to cancel at least 1 business day prior to Your upcoming billing date.

We do not provide any refunds for monthly subscriptions after the member's first 30 days.

If you would like to cancel an annual subscription, you may do so at any time. Please note, however, that you need to cancel at least 1 business days prior to your renewal date to prevent the next year’s subscription from being processed and billed.

If you request to cancel an annual subscription at least 1 business days prior to the twelfth month after purchase, I will issue a prorated refund for any full months left in the subscription. The refund rate will be calculated as the fee stated at the time of purchase, divided by twelve, and multiplied by the number of full months remaining in your subscription.

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